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Awning. A temporary or removable shelter supported entirely from the exterior wall of a building and composed of non-rigid materials except for the support framework.

Building face or wall. All window and wall area of a building on one plane or elevation.

Business frontage. The lineal footage of a building or portion thereof, devoted to a specific business or enterprise.

Change of face/copy. Where an existing sign is modified by change of message or design on the sign face, without any change to size or shape of the sign framework or structure, excluding marquee, electronic message boards, menu boards, and approved changeable copy signs.

Facade, principal. The side(s) of the building facing a street.

Facade, secondary. Any side of a building not facing a street.

Indirect illumination. A source of illumination directed toward a sign so that the beam of light falls upon the exterior surface of the sign.

Shopping Center or Business Complex. A group of five or more commercial establishments having common parking facilities.

Sign. Any message, identification, description, illustration, symbol, device, or sculptured matter, including forms shaped to resemble any human, animal or product, which is affixed directly or indirectly upon a building, vehicle, structure, or land. This definition is not to include architectural facades, or lighting features.

Sign, abandoned. A sign that no longer contains legible visual images or text.

Sign, alteration. Any change in the size, shape, method of illumination, position, location, material, construction, or supporting structure of a sign.

Sign, area of.

(a) The area of a ground or projecting sign shall be calculated by adding the outer dimensions of all the faces presenting a sign message. Pole covers and columns shall not be included in the area of the measurement if they do not bear advertising copy. Double-faced signs will be calculated as one sign only when placed back to back and separated by no more than forty (40) inches. See following example (showing top of sign structure):

(b) The area of a wall sign without a border shall be computed by enclosing the entire sign within sets of parallel lines touching the outer limits of the sign message.

Sign, electronic message. Any sign, or portion of a sign, that displays an electronic image or video, which may or may not include text, where the rate of change is electronically programmed and can be modified by electronic processes. This definition includes television screens, plasma screens, digital screens, LED screens, video boards, holographic displays, and other similar media.

Sign, fin. A sign which is supported partly by a pole and partly by a building or structure.

Sign, flashing. A sign incorporating intermittent electrical impulses to a source of illumination or revolving in a manner which creates the illusion of flashing, or which changes colors or intensity of illumination. This definition is not to include electronic message signs

Sign, freeway. A sign as described in Section 10.1710(1).

Sign, ground. A sign erected on a free-standing frame, mast, or pole and not attached to any building. Also known as a free-standing sign.

Sign, height of. The distance measured from the average elevation of the ground adjacent to the structure that the sign is mounted on or nearest public sidewalk or street curb, when such are adjoining the site, to the maximum height of the face of the sign.

Sign, nonconforming. An existing sign, lawful at the time of the enactment of this ordinance, which does not conform to the requirements of this code.

Sign, portable. Any sign not permanently attached to the ground, a building, or other structure.

Sign, projecting. Signs other than wall signs, which are attached to and project from a structure or building face, at a 90 degree angle.

Sign, structure. The supports, uprights, braces, framework and other structural components of the sign.

Sign, temporary. Any sign, including supporting structure, to be maintained for a continuous period of less than thirty (30) days, except those temporary signs permitted without a sign permit per Section 10.1022(9) that have differing durations. Temporary signs permitted without a sign permit include, but are not limited to, holiday displays, real estate signs, and political campaign signs.

Sign, wall. Any sign placed or painted directly against a building with the exposed face of the sign in a plane approximately parallel to the plane of said wall and projects outward from the wall not more than eighteen inches.

Wall, graphic. Any mosaic, mural, painting, or graphic art technique applied, implanted or placed directly onto a wall and containing no copy, advertising/hallmark symbols, lettering or references to any product, service, or goods sold on or off the premises.

[Amd. Sec. 3, Ord. No. 6021, Nov. 19, 1987; Amd. Sec. 1, Ord. No. 7134, May 21, 1992; Amd. Sec. 1, Ord. No. 2010-16, Feb. 4, 2010; Amd. Sec. 4, Ord. No. 2011-237, Dec. 1, 2011; Amd. Sec. 19, Ord. No. 2012-137, Sep. 6, 2012; Amd. Sec. 1, Ord. No. 2014-64, May 15, 2014.]